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The world is changing. Since 2008, legal services have evolved drastically from a seller’s to a buyer’s market. Client expectations are growing daily, and the same-old, same-old tactics...
As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid or organic advertising requires...
When law firms say something like, “every client matters,” they aren’t just projecting a cozy image. They also literally mean they need a steady pipeline of clients. New...
Google’s search engine currently recognizes and uses seven different meta tags. Of those tags, the most important ones are the title and description tags. The importance of having...
“How long does SEO take to work?” It’s a question that’s heard often, and truthfully, professional marketers simply don’t know how to answer it. But instead of saying...
SEMRush released an amazing study this summer objectively measuring and statistically analyzing over a dozen common ranking factors. Now, they have followed up on the study to scrutinize...
There’s a saying in the business world that if you’re gonna do anything online, you gotta pay the troll toll. But do you? Trolls — people who say...
As disappointing as it is to watch your favorite celebrity fall from grace after being overheard saying deplorable, bigoted things, we seem to extract a tiny bit of...
If recent tweets from this year’s Search Marketing Expo SMX West event are any indication, the tech community is making confident strides towards the ultimate goal of genuine...
We’ve talked before about the efforts Google is making to stop piracy and how it can affect your business, but we’ve never gone into what to do if...
Does your site have a product support section, FAQ, or help forum? If so, you may be able to leverage that content for SEO. That’s the lesson that Tom Demers teaches...
Google is in the habit of paying millions or even billions of dollars to buy other companies—some of which, like Youtube, were giants in their own right but...
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